The Time

New York, United States

The Time 224 West 49th Street New York, NY 10019 United States

Toll Free: 1-877-TIME-NYC Local #: (212) 245-2305 http://www.thetimeny.com

If Times Square is a triumph of neon, then THE TIME Hotel is its perfect alter ego: imaginative and compelling. Opened in April 1999, the hotel was created, "to capture the vitality of Times Square while providing amenities and services that insure a comfortable and effortless stay." THE TIME Hotel is Manhattan's most artful hotel and perhaps the only one with a sense of humor and fun. Yet it oozes urban sophistication and reflects a neighborhood where fashion, theatre, entertainment, business and larger-than-life images collide.

THE TIME's design eschews convention. It is a treasure trove of delightful surprises, from hallway runners adorned with clocks to guest rooms dominated by one of three primary colors (red, blue and yellow), candy in-room coordinated to its color, and a color-inspired scent. As Tihany describes it, "The idea at THE TIME is to truly experience a color: see it, feel it, taste it, smell it and live it." If guests need further inspiration, they will find a postcard above the desk-referencing author Alexander Theroux on the essence of the room's color.

Amenities reflect the needs of sophisticated travelers. Dual line telephones, high speed internet access, private voicemail, 18-hour room service, iron / board, in-room safe, Bose Wave Radio, bathrobe, Molton Brown toiletries.

THE TIME is a design boutique hotel in New York City unlike any other, delivering a unique blend of hospitality with intellectual and sensory stimulation. Renowned designer, Adam D. Tihany has created THE TIME to coax your senses to mingle, to experience new sensations, and understand how color influences your mood and affects your day.

THE TIME is a design boutique hotel in New York City unlike any other, delivering a unique blend of hospitality with intellectual and sensory stimulation. Renowned designer, Adam D. Tihany has created THE TIME to coax your senses to mingle, to experience new sensations, and understand how color influences your mood and affects your day.

Inspired by Alexander Theroux's book, The primary Colors, Tihany designed each guest room of THE TIME randomly using one of the three primary colors -- red, blue and yellow, featured on an otherwise muted palette.